Custom Squarespace Web Designer
for
design & strategy
Custom projects are your gateway to effortless business growth. Sure, a stunning site is a must – but at your stage of business, its performance is what truly counts.
Connecting to your audience and building strong relationships with your clients is crucial. Let’s simplify that process for your clients and turn engaging with your brand a fun, interactive experience for visitors.
The real game-changer? Giving you the life-first business that you've been seeking.
Ready to craft your game plan?
Design your website & tech to grow with ease
Why Custom Design & Development?
This is the place where your website becomes a dynamic powerhouse for your business.
Here, every click brings your audience closer, from seamless membership signups that lead to video testimonial captures, to captivating, segmented quizzes that transform visitors into loyal clients and raving fans.
Think beyond the basics: our custom projects can focus narrowly or weave together multiple tools to solve a core challenge you just haven’t cracked – yet.
More than a website, your hub transforms into a complete digital ecosystem. Thoughtfully crafted to amplify your unique voice, it rings clear as a bell in a crowded marketplace.
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SQUARESPACE WEBSITE DESIGN & DEVELOPMENT
Ready to step up and click the digital pieces of your business into place?
Let's zoom in on your website's role in attracting your ideal clients, streamlining your systems, and growing your business.
It's not always about a full redesign; sometimes, it's about fine-tuning what's already there. Either way, a deep dive into the data often reveals that your site could be working way harder for you.
At SmallBiz Sidekick, I blend meticulous research with advanced custom coding to create a Squarespace site that's not just a website, but a holistic solution, aligned with both your present and future business goals.
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CLIENT ATTRACTION
Draw in your ideal clients with the magnetic allure of SEO-driven storytelling.
Right now, you might be relying on social media for attraction. But you don’t have to.
From deep-diving keyword research to crafting compelling blogs and narrative-driven case studies, position your brand online as the answer your audience seeks.
It's more than just being found (though, let's be real, that's kinda crucial); it's about connections that convert and content that captivates.
SERVICES:
Blog Set-Up & Ongoing Blog Content Creation
Portfolio Set-Up & Ongoing Case Study Content Creation
SEO Boost: Supercharge Your Squarespace Website
SEO-Driven Copywriting
Video Testimonial Round-up
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ENGAGEMENT & GROWTH
Craft experiences that make your audience feel seen, heard, and ready to engage. Turn every visit into a vibrant dialogue, elevating casual interest into genuine commitment.
Why do visitors leave websites early?
81% because they find it untrustworthy
43% due to content that doesn’t speak to them
INTERACTION DESIGN makes your site less bounceable. Spark a warm, personable relationship with your site visitors, using dynamic content to turn introductions into lasting connections. Build rapport and trust quickly with your audience, while they’re – gasp – having fun!
EMAIL MARKETING, with its unmatched ROI, gives you a direct line into the palm of your audience’s hand, nurturing a personal connection.
These engagement and growth strategies are the straight shot to both getting to know your audience and letting them discover you, all while boosting conversions.
SERVICES:
Email Marketing Startup
Client-Conversion Quiz Funnel
Interactive Video Sales Page / FAQ
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CLIENT EXPERIENCE & RETENTION
In your line of work, where every service is a personal journey, client experience is everything. It's not just about meeting needs; it's about fostering trust, safety, and a deep sense of understanding. This isn't merely client satisfaction – it's about building lasting relationships.
Why?
Because in your world, results take time, and the real magic happens over the long haul.
Long-term clients bring stability to your business, but that’s not all: they become living testimonials of your transformative impact.
And the best part? You don't have to manage all this manually.
With the right tech solutions, you can create seamless, engaging experiences that not only retain clients but also make them feel truly valued and understood.
SERVICES:
Membership Site Build
Acuity Scheduling Setup
Squarespace Courses Build
Email Marketing Start-Up
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New List Item
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![Headshot of Jill Abbey-Clark of CBI Forest School in Charlottesville Val]()
"Carolyn is a listener and a leader. She gently guides her client to make decisions that work for them, while also sharing the pros and cons of each decision."
Jill Abbey-Clark // CBI Forest School
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![Headshot of Sally Hayes of Women in Self Healing in Los Angeles California]()
"I knew that out of everyone I had spoken to, you understood my mission and you were very committed to bringing that message across. You really listened, you asked what I needed, and then you came up with options & solutions."
Sally Hayes // Women in Self Healing
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![Headshot of Neil Runyon of Carnegie Hill Massage in Manhattan. NY]()
"The work that I've done, together with Carolyn, has allowed my business to grow. It's given me tremendous visibility online that I did not previously have."
Neil Runyon // Carnegie Hill Massage
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![Headshot of Dr. Jessica Ahoubim, of Pure Health Integrative Medicine, in Beverly Hills CA]()
"Carolyn was the first person I had come across in years that went above and beyond to help me with my needs. She took the stress and worry off my shoulders and she took charge of all that had to be done. Carolyn made my life much easier."
Dr. Jessica Ahoubim // Pure Health Integrative medicine
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![headshot of Daphne Spain, from 2nd Act Books in Charlottesville VA]()
"We were most surprised by Carolyn's flexibility and tranquility and disposition during those circumstances beyond her control that made work difficult at times. She was unruffled.”
Daphne Spain // 2nd Act Books
What’s the difference between a SPRINT and CUSTOM project?
SPRINT
from $2500 – $4500
Specific, designated set of priorities per package (doesn’t necessarily include web design work)
Quick turnaround: typically between 1-3 weeks
More self-led onboarding and brand discovery
Semi-custom = based on a SBSK custom-coded design template
CUSTOM
Starting at $9K
A completely custom set of deliverables, co-created for your needs
Most projects begin with custom web design and development
Higher degree of guidance during discovery
Longer timeframes to account for more complex projects
100% custom work (no semi-custom templates); plus custom coding
Frequently Asked Questions
FAQ
FAQ
FAQ
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If you're after a quick-turnaround, targeted transformation, Sprints are your go-to. They're perfect for sharpening specific aspects of your business in a flash. Think of the Two-Week Site Solution for a rapid online presence makeover, the Scheduling System Cinch for streamlining your booking, or the One-Week Sales Page Sprint to boost your launch.
Craving a more comprehensive overhaul? Custom Services are like haute couture for your digital presence. Tailored to your unique needs, I dive deep into custom-coding Squarespace sites, integrating innovative solutions, and creating client experiences that build lasting relationships.
And if you’re not sure? My strategy solutions are your business GPS. Whether it's the Website Conversion Roadmap to pinpoint how boost your site or the Sidekick Strategy Workshop for a holistic plan, I've got the tools to guide you to success.
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Here's the lowdown:
If you're all about learning UX design, have time to spare, and are comfortable with tech, then DIY could be your jam. It's a chance to get hands-on and maybe save some cash. But remember, it's not just about making a site look good. You've got to think about SEO, mobile responsiveness, web accessibility... the whole enchilada.
Now, if you're juggling a million things or tech just isn't your cup of tea, a pro designer is your golden ticket. We handle the heavy lifting – from eye-catching, organized design to making sure Google loves your site. Plus, we can turn your "oh no" moments into "oh wow" results.
Bottom line? If you want a site that not only looks slick but also works like a charm (and you don't want to spend your weekends Googling how to make your email connect with your domain), a pro might just be worth our weight in gold.
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If you’re new to business, hold off on the custom design deep dive for now.
Unless you're in need of complex integrations, a full-blown custom design might be overkill.
Instead, why not check out the Two-Week Site Solution?
It's the perfect starter kit – gets a killer online presence up and running with brand design and copy but without the custom design price tag.
It's all about smart, efficient solutions that match your current needs. Save the haute couture for when your business hits its next growth spurt.
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While I don't create logos from scratch, I'm your go-to for sprucing up your site with the perfect visuals.
I do post-logo branding — which means all of the brand work after the logo work (palette, typography, image, and graphic source & customization).
Consider me your tech wizard with a keen eye for design rather than the paintbrush.
Need a full-blown graphic design artist for that logo? I know just the people to recommend!
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Working with me is like having a part-time partner.
I come armed with an Inbound Marketing certification, Typeform and Mailchimp partnerships, and Squarespace Circle membership. That means top-notch expertise and sweet discounts for you.
When we team up, it's all-in. I dive deep into your business, taking a holistic approach to understand every nook and cranny.
This means you won't juggle multiple contacts across different firms. Instead, you get a hassle-free, one-stop experience, saving you from the headache of fragmented communication.
My broad experience across small business operations allows me to spot opportunities and dodge pitfalls that others might miss. We're not just solving today's problems; we're building long-term value.
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Choosing the right website platform for your business? It's like picking the perfect pair of shoes – it's got to fit just right.
Squarespace? It's the stylish kitten-heel of website platforms – sleek, user-friendly, and great for businesses without a full-time IT squad. It's got enough customization to make your brand pop without needing a coding degree.
WordPress? Think of it as the serious lace-up hiking boot – robust, complex, and endless plugins and themes. Ideal if you're tech-savvy or have a developer in your corner.
Shopify? That's your running shoe – built for businesses focused on e-commerce. It's all about making online selling as smooth as a jog in the park.
Wix? It's your comfy sneaker – easy to slip into, no-fuss, and great for personal projects.
In the end, it's about what fits your business goals, tech comfort level, and how much control you want over the nitty-gritty. Like shoes, there's no one-size-fits-all, so choose the platform that feels like it was made just for you.
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My calendar's usually booked about 2-3 months ahead for custom projects, and a month-ish for Sprints.
So submit your info on my contact page tout suite and I’ll have my people (scheduler) get in touch with your people (email inbox).
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Your website's transformation timeline is tailored to your chosen package.
The Two-Week Site Solution? It’s a 2-week ride in the express lane, plus 3 weeks for onboarding – swift and efficient.
Custom projects? They’re your epic journey, spanning from a 12-week exploration to a 12-month epic.
For the longest hauls, I start as your data detective, ensuring your high-traffic areas are safe before a major revamp. Then the major work starts, wrapping with deep integration work.
It's all about tailoring a digital space that's a perfect match for your unique vision and biz needs.
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No worries, your current website will stay up and running while I work my magic on the new one.
I'll build your shiny new site separately, and only switch over the domain when it's all set to debut.
But hey, if you're into a bit of suspense, we can definitely put up a sweet-looking "Coming Soon" page.
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Sure thing!
Firstly, all payments are handled through my online invoicing software. Very easy.
For most Sprints, it's super simple with a 40/60 payment plan – 40% to secure your spot and 60% when we kick off the project.
For Custom Projects, we've got a tailored plan that eases the load, spreading payments across key project dates.
And for products or workshops, it's a one-time upfront payment.
Rest assured, there's a plan to suit your needs, making your digital transformation as stress-free as possible.
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Most definitely.
Most packages comes with:
customized walkthrough videos
a post-launch Q&A session
30-days unlimited tech support
and forever-access to my password-protected online trove of resources.
Check specific packages to see all post-launch support offered.
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Definitely.
Some small business owners relish the ability to manage their own sites and tech. Some want to hand it off, with the ability to ask for updates as-needed.
If you would prefer to hand off site & tech management, check out the VIP CLIENT MEMBERSHIP:
The VIP Client Membership is only available for projects completed via SmallBiz Sidekick. For $149/month it includes:
monthly updates;
tracking analytics & Google Search Console for your website and making appropriate monthly adjustments;
annual review and recommendations;
monthly Zoom office hours and training workshops;
a half Design Day per year;
plus a 10% discount on all additional services.
It is a completely optional service that is provided to SmallBiz Sidekick clients, and you can decide after your project if you’d like to sign up!
Hi, I’m CAROLYN
Hey hey! It’s me, your friendly tech-decoding website designer.
Using Squarespace websites combined with tech integrations, I work with solopreneurs who are burnt out from doing everything themselves – and are ready for their online presence to start working for them rather than the other way around.
When not constructing seamless automations or copy-driven web design, you can find me playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube with my husband and two young sons.
Will we be a GOOD FIT?
Will I be the right web designer and strategist for you? I hope so!
I love working with solopreneurs, small business service providers, coaches, and health & wellness professionals that are aligned with what I offer. If not, I’m happy to make a recommendation for someone else.
Take a look and see if I’m the right choice for you:
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• You are excited and passionate about your project.
• You are ready to delve into what it takes to show up as as your authentic brand – rather than what you think it should be.
• You want to build long-term relationships with clients rather than ones built on pressure.
• You are willing to gather all of your details and have your content ready to go before your start date.
• You are systems- and process-oriented. You can make the time commitment to ensure the project keeps moving and deadlines are met.
• You understand this is a business investment that will lead to long-term growth for your brand.
• You are ready to trust a professional with design, rather than try to dictate each element.
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• You are not sure where you want your business to go or what content you need to start.
• You don’t have a sound starting knowledge of your ideal audience or your brand identity.
• You don't find value in brand or marketing strategy, or why it is a key starting point.
• You prefer a pressured marketing technique rather than building long-term trust with clients.
• You are not open to new design ideas and layouts, particularly that prioritize functionality and accessibility.
• You prefer to dictate every design detail.
• Process and systems are a waste of time - only the end result matters.
No judgement here, it just means we might not be the ideal fit!
“Our website, and to be honest, our traffic has increased beyond imagination.”
– jill abbey-clark / CBI Forest School
“Work before working with Carolyn was extremely stressful. I was constantly worried that the work would never get done – every other person I tried to work with just let me down over and over again.
Carolyn honestly gave me the best experience in building my website- it was actually fun! Carolyn's system just works.”
– Dr. Jessica Ahoubim / Pure Health Integrative Medicine
“The personal attention of Carolyn was key as someone who has been a small business owner.
She understands the needs clients have, and possesses the skills to move their sites to a more visible, functional, and profitable place.”
– Neil Runyon / Carnegie Hill Massage
“We are blown away by the site! You've done an incredible job. It's better than we imagined it could be. We really appreciate the time and care you took to get to know our business values. We are so grateful for the work you put into it.”
– marion & susan bayker / althea bread
“If you're thinking of hiring Carolyn, stop thinking and just do it. She's awesome and you won't regret it.”
– Dr. Tomi Bryan / ei Guides
“Carolyn listened well to ‘get’ my vision. She did a great job and it did feel like we were a team!”
– jeannine woods / Jeannine Woods KonMari Certified Organizing Consultant
